09 Nov TK Maxx – Neighbour, Set to Otis Redding’s version of White Christmas
THE BEST CHRISTMAS ADVERTS, SO FAR…
Harper’s Bazaar
BY VICTORIA KINGDON 6 NOVEMBER 2015
TK Maxx – Neighbour
Set to Otis Redding’s version of White Christmas, TK Maxx encourages us all to buy an additional present for our neighbours, with the words ‘they may not be your dearest, but they’re your nearest.’ It’s a sentimental tug at the heartstrings, but the cynics among us can’t see past the discount fashion store simply trying to get us to buy more.