Johnny Ramone Tribute inspires new Gucci Campaign

05 Nov Johnny Ramone Tribute inspires new Gucci Campaign

The new ad campaign stars Jared Leto, Lana Del Rey and Courtney Love turned up, as did stylist Jen Rade, costume designers Arianne Phillips and B Akerlund, and Linda Ramone.

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Boo de parfum? Gucci’s creative director Alessandro Michele seems to have a thing for cemeteries, from his cruise 2019 collection showing at a Roman necropolis in Arles, France, to Friday night’s Gucci Guilty fragrance party at Hollywood Forever cemetery in L.A. (a place that inspired pieces in the spring-summer 2017 Gucci collection).

Set in and around the Hollywood Cathedral Mausoleum near the graves of Johnny Ramone and The Wizard of Oz cairn terrier Toto, the soiree celebrated the new Gucci Guilty ad campaign, set to premiere on January 15. In starring roles as new faces of the fragrance are Jared Leto (the OG of Michele’s Gucci gang) and musician Lana Del Rey, both at the party, as was Courtney Love, who makes a cameo as a waitress serving coffee in a retro diner. The ad also features a romp by Leto and Del Rey through a grocery store with a tiger—a motif that is a Gucci signature—and scenes shot at Hollywood Forever. Hard to explain, but let’s just say it captures the eccentric-cool vibe of the brand. The campaign was directed by fashion photographer Glen Luchford, who owns The Rose Hotel in Venice.

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