In 1970, Warner Brothers released an album of live recordings from the June, 1967 Monterey International Pop Festival, featuring Otis Redding on one side, and Jimi Hendrix on the other. This record is evidence that the hip white audiences, better known as the “love crowd”, were digging Otis Redding just as much as the black audiences for whom he had always played. His energy and excitement, his showmanship, and his relationship with the crowd made Redding a master as a performer who had the rare gift of being able to reach audiences the world over.
THE SONG – It was unlike anything Redding had ever written, influenced by his admiration for the Beatles’ classic “Sgt. Pepper’s Lonely Hearts Club Band” album. Otis played The Beatles’ album constantly during a week he had spent on a houseboat in Sausalito when performing at San Francisco’s Basin Street West in August 1967. Just sitting’ on the dock, looking out at the bay, it’s easy to see where Otis got the inspiration for the song, “(Sittin’ On) The Dock Of The Bay”.
It had a lilt, memorable hook, and a great story. While it was typical of Redding’s previous recordings, it signaled his creative expansion as a writer and artist. That song became Otis Redding’s biggest worldwide hit and signature. This was Otis’ final recording before the plane crash that took his life in December 1967. In September 1987, Atlantic Records released “The Otis Redding Story”, a two volume record set featuring Otis’ most unique and rare hits, such as “I’ve Been Loving You Too Long.” “Respect,” “Pain In My Heart,” “Satisfaction” and of course “(Sittin’ On) The Dock Of The Bay.”
Above all, Otis was a family man. He met his wife, Zelma Atwood, in 1959 and they married in August 1961. Together they have three children: Dexter, Karla, Otis III, and Demetria, who was adopted after Otis’ death. His family was close to his heart and soul. In 1965, he moved them into a spacious 300-acre property, “The Big O Ranch” in Round Oak, Ga., affectionately named after “The Big O” himself.
Zelma has carried on as the family matriarch and continued to rear their children to successful adulthood in honor of her late husband. Sons, Dexter and Otis, III. are active music producers and songwriters, both traveling internationally. Dexter, who resides in Jacksonville, FL also is co-manager in two food franchise operations. Karla is a successful and influential entrepreneur having founded and formerly managed Karla’s Shoe Boutique with her mother and partner, in downtown Macon for almost 20 years. Today, she is the executive director for the Otis Redding Foundation, established in memory of her father. Zelma is the executrix over the Redding Estate where she, along with Karla, manages daily requests for songs in commercials, music sampling, the use of Otis’ name and image, the Otis Redding Memorial Fund and the Scholarship Foundation. Demetria is in public health administration.
As president of Redwal Music Co., Inc., Otis was very active in the company’s operation and was directly responsible for the company’s leadership in the music publishing field. To date, the company has copyrighted over 200 commercially successful songs and published many songs that have sold in excess of one million copies each.
The idea that music could be a universal force, bringing together different races and cultures, was central to Otis’ personal philosophy and reflected in his everyday life. At a time when it may not have been considered politically correct, Redding had a white manager, Phil Walden, and a racially mixed band. He took care of business, setting up his own publishing and record label, Jotis Records, making unprecedented moves for a black music artist in the ’60s. While it was not Otis’ prime motivation, he was seen as a role model by blacks. He was someone who got paid and paid well without the usual horror stories of being ripped off by promoters, agents, managers, or record company executives.
Otis Redding’s prowess as a businessman led him to form his own label, Jotis records, in 1965. In addition to his many business interests in fields related to music, he was engaged in other business interests in his native state such as real estate, investments, stocks, and bonds. His business acumen meant that Otis knew how to earn and invest his money, unlike some of the other soul artists of the ’60s. In addition to the 300-acre Big-O Ranch, complete with a three-story home, livestock and a three and a half acre lake with fish, Redding acquired two private planes. It was his twin-engine Beechcraft that he was riding on that tragic day, December 10, 1967 when it crashed into Lake Monona in Madison Wis. The world lost a great musician and a great man on that day.
His music and his legacy, however, lives on.
1966 – NAACP Lifetime Membership Award
1966 – Voted favorite for Home Of The Blues Award, London
1966 – Melody Maker Magazine, London, England. Awarded International Male Vocalist of the Year
(note: this honor had gone to Elvis Presley for 10 years prior to Redding’s selection)
1967 – “Sweet Soul Music” reaches 1 million singles, Gold Award
1968 – Georgia House of Representatives expressed deep regrets for loss
1968 – Billboard Charts “History Of Otis Redding” #1
1968 – Annual R&B Award, Record World Magazine
1969 – Grammy Best R&B Vocal Performance for “(Sittin’ On) The Dock Of The Bay”
1969 – Grammy Best Rhythm & Blues Song for “(Sittin’ On) The Dock Of The Bay”
1969 – Rhythm and Blues Hall of Fame, Induction, Britain
1981 – The Georgia Music Hall of Fame, Induction
1986 – Black Gold Legend Award
1988 – Received Gold Album for “History of Otis Redding”
1989 – Rock and Roll Hall of Fame, Induction
1993 – Governor’s Award, Memphis, Tennessee, Charter
1993 – United States Postal Service, Stamp Issued
1994 – National Academy of Popular Music presents Otis Redding with Songwriter’s Hall of Fame Induction.
1994 – BMI Songwriters Hall Of Fame
1998 – Grammy Hall Of Fame Induction “Respect”
1999 – Grammy Lifetime Achievement Award
2002 – Honored with a memorial statue in Macon, GA (Gateway Park)
2006 – Rhythm & Blues Foundation Pioneer Award
2006 – Billboard Excellence Award
2007 – Hollywood Rockwalk
2011 – Grammy Hall Of Fame Induction “I’ve Been Loving You Too Long”
2014 – The Very Best Of Otis Redding Certified Double Platinum
2014 – Honored with Gibson Art Guitar on the Sunset Strip
2015 – Grammy Hall Of Fame Induction “Try A Little Tenderness”